AT&T Business Solutions
I returned to the AT&T Business Solutions team due to their new Mobile-first directive, which aligns with my passion. I previously worked in the CXT team from 2008 to 2010, where I developed a usability testing strategy reflecting this directive. During my time away, I focused on mobile application design, emphasizing responsive design, essential for any telecom company. With Mobile First as our prime directive, I conducted extensive testing across multiple platforms, including Desktop, Tablet, and Phone, ensuring that our applications meet user needs effectively. My background uniquely positioned me to contribute to the company's mobile initiatives and drive innovation in this space.
USE CASE – DEEP DIVE
I came back to work for the AT&T Business Solutions team primarily because they had just re-organized the company with a prime directive of Mobile first. This is my passion!
I developed a usability testing strategy that was aligned with the companies “Prime Directive”. During my time away from AT&T I had focused much of my energies to mobile application design. Responsive design has become a necessity for all companies - and especially a mobile telecom company.
I did extensive testing on each of our platforms - Desktop, Tablet & Phone.
With a huge focus on usability testing, I soon realized a need to evangelize this idea of testing. It is here that I implemented my strategy of conditioning our team to think “Culture of Usability Testing”.
As a team… we should always be looking for and thinking of opportunities to test our users. This is the perfect time to ask them about features you want to release in the next quarter. Data driven design – using testing data to guide the change.
The contact form dynamically generates the appropriate call center specialist to the correct product sales team depending on which product page the user is viewing. The usability test I designed increased leads by 20%.
Re-designing their intranet portal became a top priority with the “Mobile First” company-wide directive.
The Enterprise Sales Team was unable to access their Online Information Library portal when out on the road. A non-responsive site, as it was designed, made it impossible to get content from a tablet or phone.
Re-organizing the hierarchy of information became a challenging task for such a large database of information.
