Family of Streaming Music Applications
The directive is to design and launch a new application across Android, iPhone, and Windows platforms, incorporating essential features to remain competitive in the growing streaming music market. This presents a dream opportunity to create a product family for an industry I love. Cloud computing has transformed how digital music is consumed, with Rhapsody as a pioneer, while Napster emerged from the underground market. After acquiring Napster, we were tasked with abandoning the original application and redesigning it to compete effectively in the rapidly evolving streaming landscape.
My style guide paved the way for us to quickly be able to roll out the new application across all the platforms. I was able to translate Android to iPhone, Windows & television platforms easily with our established pattern UI designs… chunks of code with a naming convention that became our consistent language across each of the platforms…and all of the developers.
I was able to quickly call out page designs by way of this naming convention.
Leveraging our established style guides, I was able to manage supporting our current core applications while working with 3rd party development teams to roll out these feature add projects.
The concert application, from concept to finished application in the marketplace, was less than 3 months - a phenomenal turn around.
Once we had rolled out the new core applications across all the platforms, we then began to roll out new features as independent applications.
Car mode for our application was a natural progression - the music player at its most stripped down basics. This way we can minimize distracted drivers while enabling our customers to continue streaming their music in their everyday lifestyle.
The Rhapsody developers platform enabled us to develop internal applications, proof of concepts, or 3rd party applications while leveraging the Rhapsody backend data servers.
Being the progressive development team that were were, we would have annual Rhap-a-thons. A 48hr hack-a-thon of designers and developers competing against each other to design the coolest app in 48hours time.
My team won with this Location tool real-time working prototype.
