PLAYMATION - An innovative line of wearables, connected toys, and apps that use Bluetooth Wireless Technology, Cloud Computing.

JAN 2014 – FEB 2015

Originally this project started out as a super high level top secret project, even within the walls of Disney.

Code named Emagine, our team set up shop on a vacant floor within the Disney building, much like a start-up company.

We were challenged to design the first ever interactive toys that would sync to a tablet app and communicate with "smart" toys, hence Playmation was born.

Playmation is a new line of wearables, connected toys, and apps that use Bluetooth wireless technology, cloud computing, and the voices of Marvel characters to immerse players in an augmented reality battle between super heroes and super villains.

Check out the Use Case > PLAYMATION